Introduction
This Cookie Policy explains how Baadal Accountancy Ltd, trading as Baadal, uses cookies and similar technologies on www.baadal.co.uk. It should be read together with our Privacy Notice.
What are cookies?
Cookies are small text files placed on your computer, smartphone or other device when you visit a website. They can help a website work properly, remember preferences, understand how visitors use the website, improve security, or support marketing and measurement.
Types of cookies we may use
- Strictly necessary cookies – needed for the website to work, security, page navigation, forms, cookie consent choices and subscriber access where available.
- Analytics cookies – help us understand how visitors use the website so we can improve it. Google Analytics 4 is expected to be used once configured.
- Functionality cookies – may support optional features such as embedded Google Maps, embedded videos, preferences or external tools.
- Marketing cookies – may be used in future for Google Ads, Meta Pixel, LinkedIn Insight Tag or similar advertising measurement and remarketing tools.
Consent
Strictly necessary cookies may be used without consent because they are required for the website to function. Analytics, marketing, embedded video and similar non-essential cookies should only be used where you have given consent through our cookie banner or preferences tool, unless the law permits a different basis.
You can change your cookie preferences using the cookie settings tool on our website where available. You can also block or delete cookies through your browser settings, but some website features may not work properly if you do so.
Cookie Details (To be verified by cookie scan)
The following list is a draft based on Baadal’s planned website setup. It must be verified and updated after a cookie scan is run on the live website.
Cookie consent tool cookies: (First party / cookie consent plugin). Strictly necessary. Store your cookie preferences and consent choices. Duration: To be confirmed after plugin setup.
WordPress session/login cookies: (WordPress). Strictly necessary. Support logged-in or subscriber-only access where enabled. Public visitors may not receive these unless they log in or subscribe. Duration:Session / to be confirmed.Security or spam prevention cookies/tokens: (Selected spam protection provider). Strictly necessary or security. Protect contact forms and the website from spam, abuse and automated submissions. Duration: To be confirmed once provider is selected.- _ga and ga* (Google Analytics 4). Analytics. Measure website usage and visitor interactions to help improve the website. Duration: Typically up to 2 years,
but to be confirmed in GA4/cookie scan. - Google Maps cookies: (Google)
. Functionality / third-party. May be set when Google Maps is embedded or used. Duration: To be confirmed if map embed is active. - YouTube or Vimeo cookies: (
YouTube / Vimeo). Functionality / analytics / marketing. May be set if videos are embedded. Duration: Future feature – update before activation. - Google Ads cookies: (Google). Marketing. Advertising measurement and remarketing, if enabled. Duration: Future feature – update before activation.
- Meta Pixel cookies: (Meta). Marketing. Advertising measurement and remarketing, if enabled. Duration: Future feature – update before activation.
- LinkedIn Insight Tag cookies: (LinkedIn). Marketing. Advertising measurement and remarketing, if enabled. Duration: Future feature – update before activation.
- Online booking tool cookies: (Booking provider to be chosen)
. Functionality / analytics. Support appointment booking if added later. Duration: Future feature – update before activation.
Google Analytics
We expect to use Google Analytics 4 to understand how visitors use our website. Google Analytics may use cookies and similar technologies to collect information such as pages visited, time spent on pages, approximate location, browser type and device type. Analytics cookies should not be set unless you have consented where consent is required.
Advertising and remarketing cookies
We may add advertising or remarketing tools in future, such as Google Ads, Meta Pixel or LinkedIn Insight Tag. These tools should not be activated until the Cookie Policy has been updated and the cookie banner is configured to request consent before marketing cookies are set.
Embedded content
Our website may include embedded content such as Google Maps or, in future, videos from YouTube or Vimeo. Embedded content may set third-party cookies or collect data when you interact with it. Where appropriate, such content should be blocked or privacy-enhanced until you consent.
Changes to this Cookie Policy
We may update this Cookie Policy when we add, remove or change website technology, analytics, advertising, embedded content, booking tools or subscriber features. The latest version will be published on our website.